Eureka logo black

Our solutions

EurekaLab

About us

EN

Eureka logo black
Eureka logo black

How to Gamify for More Effective Processes

How to Gamify for More Effective Processes

Gamification Meets Networking!

Gamification Meets Networking!

peter kalmar eureka tamas szegedi on Connect stage

How to Gamify for More Effective Processes

Gamification Meets Networking!

5 minutes

2024. ápr. 30.

Gamification

peter kalmar eureka tamas szegedi on Connect stage

How to Gamify for More Effective Processes

Gamification Meets Networking!

5 minutes

2024. ápr. 30.

Gamification

peter kalmar eureka tamas szegedi on Connect stage

How to Gamify for More Effective Processes

Gamification Meets Networking!

5 minutes

2024. ápr. 30.

Gamification

Gamification is everywhere — and so are the myths about it. In a recent webinar, the [eureka] team pulled back the curtain on how we design gamified processes that actually work. Using our own collaboration with Blue Colibri as a live case study, we showed the essential steps for turning a creative idea into a real change-maker.

Calibrating the Gamification Compass: Understanding Client Needs

The beauty of gamification is that you can weave it into almost any process. But drop it in without purpose or skill, and it sticks out like a bad punchline. The real magic comes when you combine creativity with know-how — inviting people to play while making sure the game serves a bigger goal.

That’s why our first step is always to clarify why we’re gamifying. Are we making recruitment smoother? Helping a team work together better? Guiding people through a new office? Or — as in the Connect Conference by Blue Colibri — sparking meaningful networking.

Held on April 11 at the Eiffel Art Studios, the Connect Conference brought together over 900 attendees. Alongside inspiring talks, the organizers wanted to make networking easy and engaging — especially for those who find it awkward to walk up to a stranger after a long day.

“We weren’t looking for a traditional networking game but one that would also help people who find it difficult to approach strangers at the end of a long day,” said Dorottya Schőberl-Szoboszlai, Head of Marketing at Blue Colibri.

Gamification Grounded in Reality

Knowing what to gamify is one thing. Making it immersive is another. For the Connect Conference, we needed a format that felt light, approachable, and genuinely fun.

The event happened to fall on World Poetry Day. That’s when the idea clicked: a Poetry Networking Game.

Participants got five identical cards on arrival, each with a humorous, work-related line of verse. The challenge: trade four cards with others to collect different lines, then combine them into a four-line poem. The poems could be uploaded via the Blue Colibri app, where a jury reviewed and rewarded the best.

It was simple, low-pressure, and built for conversation. And because it ran through Blue Colibri’s app, the game also nudged more people to use the event’s digital platform.

Knowing what to gamify is one thing. Making it immersive is another. For the Connect Conference, we needed a format that felt light, approachable, and genuinely fun.

The event happened to fall on World Poetry Day. That’s when the idea clicked: a Poetry Networking Game.

Participants got five identical cards on arrival, each with a humorous, work-related line of verse. The challenge: trade four cards with others to collect different lines, then combine them into a four-line poem. The poems could be uploaded via the Blue Colibri app, where a jury reviewed and rewarded the best.

It was simple, low-pressure, and built for conversation. And because it ran through Blue Colibri’s app, the game also nudged more people to use the event’s digital platform.

What’s Behind the Game

Even the most playful game has serious thinking under the hood. In the Poetry Networking game, several mechanics worked together:

  • Collecting – motivates people to seek out others.

  • Creativity – assembling a poem sparks imagination.

  • Light competition – awards give an extra nudge without making it cutthroat.

  • Low entry barrier – no poetry skills needed, just a willingness to swap cards.

  • Group momentum – the more people play, the easier it is for others to join in.

By the end of the day, over 100 poems were submitted. The cards had done their job — breaking the ice, sparking laughs, and turning quick chats into real connections.

“The whole purpose of gamification is to create a comfortable and engaging environment where the client’s objectives, the event’s purpose, or the desired outcome of a process can be achieved more effectively,” summarized Péter Kalmár, founder of [eureka].

And because poetry deserves the last word, here’s one of our favorite submissions from the day:

Life in Capital Letters
Once again I’ll be home late, what will the kids say?
If I don’t get rest tonight, I’ll break down the next day.
Skip the snacks from the buffet, I’ll cook my own way.
My net salary’s too low – I need to watch what I pay.

 If you’d like to see how gamification could turn your next event into something people still talk about weeks later — let’s explore it together.

Even the most playful game has serious thinking under the hood. In the Poetry Networking game, several mechanics worked together:

  • Collecting – motivates people to seek out others.

  • Creativity – assembling a poem sparks imagination.

  • Light competition – awards give an extra nudge without making it cutthroat.

  • Low entry barrier – no poetry skills needed, just a willingness to swap cards.

  • Group momentum – the more people play, the easier it is for others to join in.

By the end of the day, over 100 poems were submitted. The cards had done their job — breaking the ice, sparking laughs, and turning quick chats into real connections.

“The whole purpose of gamification is to create a comfortable and engaging environment where the client’s objectives, the event’s purpose, or the desired outcome of a process can be achieved more effectively,” summarized Péter Kalmár, founder of [eureka].

And because poetry deserves the last word, here’s one of our favorite submissions from the day:

Life in Capital Letters
Once again I’ll be home late, what will the kids say?
If I don’t get rest tonight, I’ll break down the next day.
Skip the snacks from the buffet, I’ll cook my own way.
My net salary’s too low – I need to watch what I pay.

 If you’d like to see how gamification could turn your next event into something people still talk about weeks later — let’s explore it together.

Fund it intriguing?

Hop on a Zoom call with us. The first 30 minutes are on us!

Fund it intriguing?

Hop on a Zoom call with us. The first 30 minutes are on us!

Fund it intriguing?

Hop on a Zoom call with us. The first 30 minutes are on us!

Recomended articles

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved