Gamification is everywhere — and so are the myths about it. In a recent webinar, the [eureka] team pulled back the curtain on how we design gamified processes that actually work. Using our own collaboration with Blue Colibri as a live case study, we showed the essential steps for turning a creative idea into a real change-maker.
Calibrating the Gamification Compass: Understanding Client Needs
The beauty of gamification is that you can weave it into almost any process. But drop it in without purpose or skill, and it sticks out like a bad punchline. The real magic comes when you combine creativity with know-how — inviting people to play while making sure the game serves a bigger goal.
That’s why our first step is always to clarify why we’re gamifying. Are we making recruitment smoother? Helping a team work together better? Guiding people through a new office? Or — as in the Connect Conference by Blue Colibri — sparking meaningful networking.
Held on April 11 at the Eiffel Art Studios, the Connect Conference brought together over 900 attendees. Alongside inspiring talks, the organizers wanted to make networking easy and engaging — especially for those who find it awkward to walk up to a stranger after a long day.
“We weren’t looking for a traditional networking game but one that would also help people who find it difficult to approach strangers at the end of a long day,” said Dorottya Schőberl-Szoboszlai, Head of Marketing at Blue Colibri.