Have you ever wanted something almost irrationally—just because it looked amazing, carried a certain promise, or gave you that FOMO rush? Maybe it’s trendy, everyone seems to have it, and you don’t want to be left out. (You’re picturing an iPhone now, aren’t you?)

That’s often what happens when I first meet a prospective client. In that moment, our service becomes the shiny object—something they can put in their employer branding display case because it’s fresh, modern, and impressive.

It’s in moments like these I feel a bit like a car dealer. The friendly customer walks in and says:
“I’d like a red car!”
If I were actually selling cars, I’d lead them straight to the Ferraris. But as a responsible consultant, I ask:
“How will you use it? For what purpose? How many people will ride in it? Will you be hauling luggage?”
And the answer is often:
“I’m not sure—but I know I want a red car!”

If I hand them the Ferrari keys and they return the next day saying it’s useless for a family of four and impossible to park overnight, I wouldn’t be surprised.