UNLEASH World 2025 not only showed trends but also gave new tasks and responsibilities to HR. HR can be one of the gatekeepers of the AI era, the protector of human skills, creativity, and freedom in the workplace. And this must go hand in hand with technological development.

We are moving on a delicate boundary. The tools and opportunities given by artificial intelligence should be used to their full potential, as this makes not only our work but also our future quality of life more valuable. However, this cannot come at the expense of the employer brand, and we cannot destroy trust by playing Big Brother, watching employees while focusing only on measurable results.

We saw that the spread of AI in the HR industry is not only inevitable but also necessary, but we do not have to fear that it will control our workplace existence. Not least because AI fatigue has clearly reached HR decision-makers, and we heard with our own ears: “we don’t want yet another application, we don’t want yet another platform.”

There are therefore two paths ahead for HR technology providers. One is to develop integrable solutions that work together with existing corporate systems, while at the same time putting yourself under great development pressure to ensure collaboration between systems while facing tens of thousands of pages of regulatory compliance.

The other path is to create platform-independent solutions that require no user login, no data management, and no complex data flows between systems. Instead, with simple use and easy connection, we handle user needs natively, whether it is about training and development, recruitment, or HR administration.

If we choose this second path, we give up the most valuable business currency: the management of extractable data. However, since one of HR’s fundamentals is creating workplace transparency and trust, we believe that this is a price worth paying, that sometimes it is worth giving up collecting masses of data convertible into euros in the hope of future growth.

We chose this second solution, and time will tell whether we made the right bet. As a value-driven service provider, our goal is not to make a sudden exit with a dubious digital solution. We have been in the market for 11 years, and we want to stay here for at least 11 more.