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Digital Heroes: Making e-learning experiential

Digital Heroes: Making e-learning experiential

Digital Heroes: Making e-learning experiential

It all started with…

It all started with…

It all started with…

E-learning is most often seen as a dry (and let’s be honest, often boring) activity, a necessary evil that we know is useful for us, yet we are rarely excited about the idea of clicking through PDFs, flipping presentations and watching explanatory videos with a mouse and keyboard.

The biggest challenge lies in the fact that e-learning is an individual, and as such, often lonely learning journey, which, while offering freedom and flexibility in processing the material, lacks that spark that would make us genuinely want to sit down and engage with it.

Together with the training and development experts of Magyar Telekom, we recognized this challenge and jointly searched for the answer to the question: can e-learning become an exciting, engaging experience without losing its usefulness?

E-learning is most often seen as a dry (and let’s be honest, often boring) activity, a necessary evil that we know is useful for us, yet we are rarely excited about the idea of clicking through PDFs, flipping presentations and watching explanatory videos with a mouse and keyboard.

The biggest challenge lies in the fact that e-learning is an individual, and as such, often lonely learning journey, which, while offering freedom and flexibility in processing the material, lacks that spark that would make us genuinely want to sit down and engage with it.

Together with the training and development experts of Magyar Telekom, we recognized this challenge and jointly searched for the answer to the question: can e-learning become an exciting, engaging experience without losing its usefulness?

Date

Format

E-learning gamification

Industry

Telecommunications

Client

Telekom Hungary

[eureka] experts

Frigyes Schőberl

Gábor Nádas

Our approach

Our approach

Digital heroes call for digital adventures!

Digital heroes call for digital adventures!

Digital heroes call for digital adventures!

As part of the Digital Hero Program, the Telekom Knowledge Tuning training provided comprehensive knowledge about Telekom’s products, services and the brand itself, enabling participants to guide others in everyday situations, whether it was about devices, services or administration - thus becoming digital heroes and credible brand ambassadors in everyday life.

What made Telekom Knowledge Tuning special was that the learning material required for obtaining the Digital Hero Certification could be acquired through an interactive, story-driven game, making the learning process not only useful but also entertaining.

Before starting the training, participants could choose from 3 different stories, all containing exactly the same content and knowledge base, with only the connecting narratives differing, allowing everyone to find the most suitable environment for their learning.

You could become a dimension traveler stuck in an alternative timeline searching for the way home; you could take on the role of a leader building a utopian city; or step into the shoes of a secret agent fighting against a global, secret organization. Whichever path you chose, you ended up with the same knowledge as those who selected a different story.

The training ran from May to September, with modules unlocking monthly. All 5 modules covered a new topic, each paired with new e-learning materials and the continuation of the story. Previously unlocked modules could also be completed at a later time.

As part of the Digital Hero Program, the Telekom Knowledge Tuning training provided comprehensive knowledge about Telekom’s products, services and the brand itself, enabling participants to guide others in everyday situations, whether it was about devices, services or administration - thus becoming digital heroes and credible brand ambassadors in everyday life.

What made Telekom Knowledge Tuning special was that the learning material required for obtaining the Digital Hero Certification could be acquired through an interactive, story-driven game, making the learning process not only useful but also entertaining.

Before starting the training, participants could choose from 3 different stories, all containing exactly the same content and knowledge base, with only the connecting narratives differing, allowing everyone to find the most suitable environment for their learning.

You could become a dimension traveler stuck in an alternative timeline searching for the way home; you could take on the role of a leader building a utopian city; or step into the shoes of a secret agent fighting against a global, secret organization. Whichever path you chose, you ended up with the same knowledge as those who selected a different story.

The training ran from May to September, with modules unlocking monthly. All 5 modules covered a new topic, each paired with new e-learning materials and the continuation of the story. Previously unlocked modules could also be completed at a later time.

3 selectable stories

With the start of the training, everyone could choose from 3 storylines and pick the adventure closest to them, which accompanied them throughout the journey.

T-Time Theory

Stranded in an alternative reality with a damaged time machine and a missing companion, you must find your way home while racing against time and chaos.

Magenta Agents

As an agent of a secret organization, your mission is to uncover and stop aliens hidden among humans before they quietly take control of the world.

Utopia Project

As the expert responsible for the communication system of a future smart city, you must build an elite team to ensure that a functioning utopia becomes reality, not just a plan.


What we delivered

What we delivered

A 30-minute, interconnected story flow across 5 modules on the Articulate platform
A 30-minute, interconnected story flow across 5 modules on the Articulate platform
Interactive, digital game elements for knowledge deepening and assessment
Interactive, digital game elements for knowledge deepening and assessment
PDF, PPT and video-based learning materials seamlessly integrated into the narrative
PDF, PPT and video-based learning materials seamlessly integrated into the narrative
An e-learning visual identity and design aligned with the adventures and the client
An e-learning visual identity and design aligned with the adventures and the client

The real impact

The real impact

The project was delivered in close collaboration with the client’s training and development experts. Telekom’s team was responsible for the internal learning content and for publishing the completed e-learning modules on the Articulate platform.

The [eureka] team was responsible for:

  • Translating the internal training material into 3 narrative frameworks

  • Producing digital visual identity, media and design elements

  • Implementing the completed modules on the Articulate platform and handing them over to the client

The project ran successfully, with participant activity exceeding expectations and dropout rates remaining lower than anticipated. Feedback from the Digital Heroes speaks for itself:

One of the best training materials, engaging and informative, covering everything that is worth knowing about the services and possibilities even from a customer perspective... great, entertaining, funny!

I really liked it, I have already recommended this learning path to several colleagues, and if they have the chance later, they should definitely not miss it. I learned a lot from it, it was very interesting.

An interesting approach, sometimes slightly surreal stories, but complemented with excellent transitions, graphics and creative tasks!

It was very entertaining, it kept my attention alive.

I really enjoyed this learning opportunity, it was humorous but at the same time I gained a lot of knowledge that is very useful both in my daily work and in everyday life. Thank you, I would gladly learn like this again :)

83%

satisfaction rate

200

+ participants

6

months project

The legends who leveled up with us.

The legends who
leveled up with us.

The legends who leveled up with us.

These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.

These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

We’re on social media

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Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

We’re on social media

Discover our contents!

Eureka logo

Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

We’re on social media

Discover our contents!

Eureka logo

Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved