The project was delivered in close coordination with Richter’s team. The activities transformed the central lobby into a visible, accessible and inviting game zone that not only drew attention, but also helped participants navigate the broader Mental Health Day program.

The [eureka] team was responsible for:

• Designing the 3-part game-based activity framework

• Creating the rules, mechanics and participant journey

• Producing the visual, print and game assets

• Facilitating the activities on-site and supporting participant engagement

• Collecting and evaluating online feedback and results

The project successfully turned the topic of mental wellbeing into an approachable shared experience. 270 colleagues took part in the playful activities, 139 participants gave feedback, and the programs received an average rating of 4.79 / 5.

The recommendation rate was also exceptionally strong: 138 respondents said they would recommend the program to their colleagues, while only 1 answered no.

Participant feedback speaks for itself:

I am grateful for the experiences I received! Thank you for organizing such opportunities for us!

One of the most meaningful moments came when a participant connected personally with the Anxiety Mental Monster and, through the support of the facilitator, was guided toward the professional psychological consultation available on-site. For us, this showed exactly why the games mattered: they created a psychologically safe space where someone could recognize, express and take a first step toward addressing a real personal challenge.