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Wacky Race: a custom team-building game for Groupama Insurance

Wacky Race: a custom team-building game for Groupama Insurance

Wacky Race: a custom team-building game for Groupama Insurance

IT ALL STARTED WITH...

IT ALL STARTED WITH...

IT ALL STARTED WITH...

We have been in a strategic partnership with Groupama Insurance since 2023: as part of the NEXT training program, we provide playful, team-building recreation for participating sales colleagues 8-10 times a year, with 20-30 participants per occasion.

NEXT is a practice-oriented professional training encompassing several Groupama products, serving simultaneously as an introduction to Groupama's operations and sales philosophy. A crucial milestone in this multi-module program series is a joint live team-building event, which serves not only for entertainment and community building, but also for practicing sales-related soft skills in a playful format.

In 2025, the client requested that alongside the 7 different team-building programs tested so far, a unique game tailored specifically to Groupama be created, incorporating all the characteristics that were the most popular elements in the individual games.

This is how Wacky Race was born.

We have been in a strategic partnership with Groupama Insurance since 2023: as part of the NEXT training program, we provide playful, team-building recreation for participating sales colleagues 8-10 times a year, with 20-30 participants per occasion.

NEXT is a practice-oriented professional training encompassing several Groupama products, serving simultaneously as an introduction to Groupama's operations and sales philosophy. A crucial milestone in this multi-module program series is a joint live team-building event, which serves not only for entertainment and community building, but also for practicing sales-related soft skills in a playful format.

In 2025, the client requested that alongside the 7 different team-building programs tested so far, a unique game tailored specifically to Groupama be created, incorporating all the characteristics that were the most popular elements in the individual games.

This is how Wacky Race was born.

Date

Nov 2025

Format

Live Team-Building Game

Industry

Finance, insurance

Client

Groupama Insurance

[eureka] experts

Frigyes Schőberl

Gergely Bárány

THE SOLUTION:

THE SOLUTION:

Wacky Race: the race of strategy and unpredictable situations.

Wacky Race: the race of strategy and unpredictable situations.

Wacky Race: the race of strategy and unpredictable situations.

Forming teams, participants control their race cars on an 8-space circular board, with the goal of their car finishing first by completing the most laps. The cars are moved forward based on the values rolled with giant dice, but the final ranking does not rely solely on luck: players can influence the current state of the game and hinder their opponents' cars using various action cards.

To maximize their chances, teams need to collect as many action cards as possible, which they can acquire by completing various activities (quizzes, word searches, music recognition, etc.). The acquired action cards can then be played according to specific rules and sequences, carefully considering what strategy will steer their race car into the best position. Ultimate victory depends on multiple factors: the team that completes the most laps does not automatically secure first place—the ranking is also influenced by a betting system and a race car beauty pageant.

The game is further spiced up by additional random elements, the various effects of the game board spaces, and even the combinations rolled with the giant dice. Every decision and every event impacts the final result, which is what makes the Race truly Wacky.

Forming teams, participants control their race cars on an 8-space circular board, with the goal of their car finishing first by completing the most laps. The cars are moved forward based on the values rolled with giant dice, but the final ranking does not rely solely on luck: players can influence the current state of the game and hinder their opponents' cars using various action cards.

To maximize their chances, teams need to collect as many action cards as possible, which they can acquire by completing various activities (quizzes, word searches, music recognition, etc.). The acquired action cards can then be played according to specific rules and sequences, carefully considering what strategy will steer their race car into the best position. Ultimate victory depends on multiple factors: the team that completes the most laps does not automatically secure first place—the ranking is also influenced by a betting system and a race car beauty pageant.

The game is further spiced up by additional random elements, the various effects of the game board spaces, and even the combinations rolled with the giant dice. Every decision and every event impacts the final result, which is what makes the Race truly Wacky.

Team competition
Team competition

Participating teams compete against each other not only on the racetrack but also in short, playful activities.

Strategy and tactics
Strategy and tactics

The path to victory is not limited to a single route: the clash of different competing strategies decides who finishes on top.

Spectacular visuals
Spectacular visuals

The game features several custom-made, 3D-printed props: monster truck race cars, exciting track elements, and at least 50 tiny rubber ducks.

Complex problem-solving
Complex problem-solving

Participants must focus not only on their own race but also factor in the strategies of the other teams in order to win.

WHAT WE DELIVERED:

WHAT WE DELIVERED:

3D-printed monster truck race cars
3D-printed monster truck race cars
Complex, custom-tailored gameplay
Complex, custom-tailored gameplay
Diverse game elements in a cohesive environment
Diverse game elements in a cohesive environment
A year-long leaderboard for the participating teams
A year-long leaderboard for the participating teams

THE RESULT:

THE RESULT:

The creation of Wacky Race resulted in a unique team-building game where every element reflects the spirit of the client and the training program they provide:


  • Community building: participants in the training program take part in a playful activity that forges them into a team through the power of play and competition.

  • Complex rules, simple gameplay: although the rules of the race are quite complex at first glance, the logical, interlocking elements make them easy to master.

  • Humor and excitement: players not only experience the thrill of competition during the program, but encountering weird and unexpected jokes also helps ease the tension.

  • Brand reinforcement: certain elements and the storyline of the game were tailored specifically to the client, thereby strengthening the participants' commitment to the brand.

4

weeks of development

35

players per session

94%

positive feedback

The legends who leveled up with us.

The legends who
leveled up with us.

The legends who leveled up with us.

These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.

These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

You’re in the right place.

Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved

Contact

Wondering how it all works? Let’s talk.

Pick a time that works for you and someone from our team will answer all your questions.


Your chosen slot will automatically appear in your calendar.

Email

Got questions? Drop us a line!

Phone

Quick question? Give us a shout!

Eureka logo

Copyright © 2025 EUREKA GAMES Ltd. – All rights reserved