We designed a simple, playful frame game that tied the entire event together. Each exhibitor stand offered a themed mini challenge — from quick quizzes to photo hunts and branded tasks. If completed, visitors earned a “HR Hero” sticker, a uniquely designed “HR Hero” sticker, themed to match that exhibitor’s identity. which they collected in their event booklet. The more heroes they gathered, the higher their chances in the prize draw. These were collected in a dedicated booklet, and each one counted as an entry into a prize draw. The more heroes you had, the better your odds.