

Pirates of the Traxibbean: An office move turned pirate adventure
Pirates of the Traxibbean: An office move turned pirate adventure


Pirates of the Traxibbean: An office move turned pirate adventure

It all started with...
It all started with...
It all started with...
Moving offices sounds simple on paper. In practice, it is one of those moments that can quietly unsettle a team: the familiar rhythm of a space gone, nobody quite at home in the new one yet. Trax Retail (now known as FORM), a global tech unicorn with 150 colleagues in Hungary, faced exactly this. They had a beautiful new 1,200-square-metre office and a team that needed to make it theirs. The management brief was specific: do not just show people where things are, but make them want to come back.
They came to us with the best kind of challenge: how do you turn office walls and a floor plan into something 150 people actually want to visit every day as their workplace?
Moving offices sounds simple on paper. In practice, it is one of those moments that can quietly unsettle a team: the familiar rhythm of a space gone, nobody quite at home in the new one yet. Trax Retail (now known as FORM), a global tech unicorn with 150 colleagues in Hungary, faced exactly this. They had a beautiful new 1,200-square-metre office and a team that needed to make it theirs. The management brief was specific: do not just show people where things are, but make them want to come back.
They came to us with the best kind of challenge: how do you turn office walls and a floor plan into something 150 people actually want to visit every day as their workplace?
Date
Format
Corporate gamification
Industry
Technology, Retail
Client
Trax by FORM
[eureka] experts

Frigyes Schoberl

Gergo Barany

Peter Kalmar
Our approach
Our approach
Pirates of the Traxibbean: an office exploration game
Pirates of the Traxibbean: an office exploration game
Pirates of the Traxibbean: an office exploration game
We turned the entire office into the Traxibbean, a pirate sea mapped across 1,200 square metres. The 150 participants were sorted into crews and handed a stylised pirate map. Every 15 minutes, a signal sent each crew to their next port of call: Redbeard's Tavern, Dead Man's Cave, Black Sand Bay, and five other locations scattered throughout the building. By the end of the afternoon, every corner of the new office had a story attached to it.
At each station, teams faced a different kind of challenge: agility, strategy, code-cracking, lateral thinking. Good performance earned gold coins, not points. And gold coins had one purpose only: upgrading your crew's pirate ship. Each team started with a basic A1-size blueprint and spent their coins choosing upgrades from a curated list, from cannons and flags to mermaids and parrots, then drew every addition onto the ship by hand.
The final standings were not decided by who solved the most challenges. A full crew vote determined which ship was the most impressive, the most creative, the most daring. This single design choice changed everything. It gave every team a genuine shot at winning regardless of how competitive they were, and it turned the last half hour into a gallery tour of increasingly spectacular pirate vessels.
We turned the entire office into the Traxibbean, a pirate sea mapped across 1,200 square metres. The 150 participants were sorted into crews and handed a stylised pirate map. Every 15 minutes, a signal sent each crew to their next port of call: Redbeard's Tavern, Dead Man's Cave, Black Sand Bay, and five other locations scattered throughout the building. By the end of the afternoon, every corner of the new office had a story attached to it.
At each station, teams faced a different kind of challenge: agility, strategy, code-cracking, lateral thinking. Good performance earned gold coins, not points. And gold coins had one purpose only: upgrading your crew's pirate ship. Each team started with a basic A1-size blueprint and spent their coins choosing upgrades from a curated list, from cannons and flags to mermaids and parrots, then drew every addition onto the ship by hand.
The final standings were not decided by who solved the most challenges. A full crew vote determined which ship was the most impressive, the most creative, the most daring. This single design choice changed everything. It gave every team a genuine shot at winning regardless of how competitive they were, and it turned the last half hour into a gallery tour of increasingly spectacular pirate vessels.
Office as game space
8 named stations mapped across 1,200 sqm, making the new workspace the adventure itself.
Gold and upgrades
Challenges earned coins spent on ship upgrades: cannons, flags, mermaids, parrots and more.
Creative victory condition
Final rankings decided by a crew vote on the most impressive ship drawing, not challenge scores.
Special powers
Each player carried a personal avatar badge with three special powers to use or sacrifice during challenges.

What we delivered
What we delivered
Full game design and facilitation for 150 participants across 8 themed stations
Bespoke pirate map, avatar badges, and personal special power system
Ship upgrade economy with illustrated blueprints and coin-based purchasing
End-of-game beauty contest with crew voting and prize ceremony
The real impact
The real impact
The office became a place with stories. Every room and corridor had a challenge memory attached to it by the time the day was done.
Creativity beat competition. The ship-building mechanic gave every team a fair shot at winning, removing the pressure that shuts people down.
Bonds built across departments. Mixed-crew play created cross-team connections that the normal working week rarely produces.
150 people left buzzing. Post-event feedback was overwhelmingly positive across all participant groups.
150
participants
8
stations
3
hours of play
The legends who leveled up with us.
The legends who
leveled up with us.
The legends who leveled up with us.
These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.
These are some of the teams who chose bold learning over business as usual. From multinationals to mission-driven orgs, they’ve all experienced what happens when real connection meets serious play.
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You’re in the right place.
Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.
You’re in the right place.
Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.
You’re in the right place.
Join the teams who ditched dull and chose real change. With game-based trainings and high-impact experiences, growth feels less like a chore — and more like momentum.
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Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved
Contact
Wondering how it all works? Let’s talk.
Leave your name, email and a few words about your inquiry. We’re all ears.
More into talking than typing?
Pick a time that works for you and someone from our team will answer all your questions.
Your chosen slot will automatically appear in your calendar.
Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved
Contact
Wondering how it all works? Let’s talk.
Leave your name, email and a few words about your inquiry. We’re all ears.
More into talking than typing?
Pick a time that works for you and someone from our team will answer all your questions.
Your chosen slot will automatically appear in your calendar.
Copyright © 2026 EUREKA GAMES Ltd. – All rights reserved